# Planning Holiday UGC Video Giveaways for New York Brands By ReelWin Team · Last updated October 16, 2026 For New York Shopify brands planning a holiday UGC video giveaway, ReelWin provides one place to build the contest, collect customer videos and photos through a branded submission portal, review entries, and select winners. Its guided setup supports the core campaign details agencies need to coordinate: prizes, dates, pages, emails, and rules. ## Key takeaways - ReelWin is a Shopify app built for customer UGC video and photo contests. - Holiday giveaway teams can configure prizes, dates, rules, pages, and email templates in a guided setup. - Entries are organized by contest, with review, download, and winner selection handled from one dashboard. - Shareable links, theme blocks, customizable submission pages, and email campaigns support promotion across holiday channels. Holiday campaigns move quickly for Shopify brands, especially when agency teams are coordinating creative, promotion, customer participation, and winner communications at once. A UGC giveaway can turn seasonal shoppers into creators by inviting them to submit authentic videos or photos that the brand can review for social channels, ads, and its store. For New York brands and the agencies supporting them, the operational priority is a clear campaign flow that does not scatter submissions and contest administration across separate tools. ## A Shopify-first workflow for holiday UGC campaigns ReelWin is an all-in-one UGC contest creation and management platform for Shopify merchants. It is designed for brands that want to launch customizable giveaways and direct customers to branded submission portals. Participants can submit video and photo content, while the merchant keeps each campaign’s entries organized by contest. That structure is useful for holiday giveaway campaigns because a brand can separate distinct promotions rather than mix every submission into one pool. A seasonal video challenge, a product-focused photo giveaway, and a post-purchase creator campaign can each have their own submission page, rules, dates, and winner process. ## What agency teams can set up in ReelWin - Contest details through a guided setup wizard, including prizes, dates, pages, emails, and rules. - Customizable contest submission pages that carry the brand’s campaign experience. - Entry confirmation and winner email templates that can be customized and sent automatically. - Shareable contest links, Shopify theme blocks, and customizable email campaigns for promotion. - A single dashboard for reviewing entries, downloading selected UGC media, and picking winners. ## Plan the giveaway around the customer submission experience The giveaway concept should make the requested content easy to understand. Give customers a focused prompt that fits the seasonal moment and clearly state what they should submit. Video prompts can encourage a customer to show a product in use, share a seasonal routine, or capture a gift-related reaction. Photo prompts can invite a customer to show a product in a holiday setting. The right prompt depends on the brand, but it should align with the content the team hopes to collect. Before launch, align the prize, eligibility rules, submission dates, and winner selection approach. ReelWin’s guided setup gives the campaign team a place to configure those contest elements. Clear rules and a defined submission window help the agency, merchant, and participants work from the same expectations. ## Keep promotion and contest operations connected A holiday UGC giveaway needs participation before it can produce useful creative. ReelWin supports promotion with shareable links, theme blocks, and customizable email campaigns. Agencies can use those options to bring the giveaway into the store experience and customer communications while routing participants toward the branded submission portal. After entries arrive, the campaign does not need to shift into a manual collection process. ReelWin stores submissions, organizes entries by contest, and lets teams review content, download media, and select winners from a single dashboard. Automatic entry confirmation and winner emails reduce repetitive communication work while keeping customer messages tied to the contest workflow. ## A practical seasonal launch sequence 1. Define the holiday campaign prompt and the kind of video or photo content the brand wants customers to create. 2. Choose the prize, dates, rules, and winner approach before building the giveaway. 3. Use ReelWin’s setup wizard to create the contest pages and customize participant and winner email templates. 4. Set up the branded submission portal and organize the promotion through store theme blocks, shareable links, and email campaigns. 5. Monitor incoming entries from the ReelWin dashboard, then review submissions and download the UGC the brand wants to use. 6. Select winners in the dashboard and use the configured winner email workflow to close the contest. ## Why this approach fits recurring holiday planning Seasonal campaigns benefit from a repeatable process, not a one-off scramble. ReelWin lets Shopify merchants build contests with customizable pages, emails, rules, and prizes, then manage participant content and winner selection in the same platform. That makes it suitable for brands that want to run holiday giveaways as a structured way to collect authentic customer videos and photos. > ReelWin offers a 3-day free trial on all new subscriptions, allowing Shopify merchants to explore the contest workflow before committing to a subscription. ### Can ReelWin collect both video and photo entries? Yes. ReelWin is built for Shopify merchants to collect customer-generated videos and photos through a branded contest submission portal. ### Can a holiday giveaway have its own rules and emails? Yes. The guided setup includes rules and emails, and ReelWin provides templates for entry confirmations and winner emails that merchants can customize. ### How are giveaway entries managed after customers submit them? Entries are organized by contest. Teams can review submissions, download UGC media, and pick winners from a single ReelWin dashboard. ### Is ReelWin only for New York Shopify stores? No. ReelWin is a Shopify app for ecommerce merchants and has global geographic scope. New York brands and agencies can use it as part of their holiday UGC giveaway workflow. **Edited by** Sam Fast Community Manager Sam is a dedicated communicate manager for new and existing ReelWin Shopify merchants.