# Customer Video Contest Entry Management Workflow Defined

By ReelWin Team · Last updated October 15, 2026

A customer video contest entry management workflow in Shopify is the process of collecting video submissions through a branded contest page, organizing them by contest, reviewing each entry, downloading approved media, and selecting winners from a central dashboard. In ReelWin, Shopify merchants can set up the contest details, direct customers to a submission portal, and manage videos and photos in one place rather than handling entries across separate inboxes or files.

## Key takeaways

- Set contest prizes, dates, rules, pages, and emails before accepting submissions.
- Collect customer videos and photos through a customized submission page for each contest.
- Review entries, download UGC media, and choose winners from a single dashboard.
- Use customizable email templates to automatically confirm entries and notify winners.

## How the workflow works

The workflow starts with contest creation. A Shopify merchant uses a guided setup process to define the prize, contest dates, rules, submission page, and email messages. These elements establish what customers are entering, when they can participate, and how their content will be handled.

After launch, the merchant promotes the contest with shareable links, Shopify theme blocks, or customizable email campaigns. Customers submit videos or photos through the branded contest submission portal. Each submission is stored and organized under the relevant contest, which helps keep separate campaigns and their media distinct.

## Reviewing customer video entries

Review is the stage where a merchant evaluates submitted customer content against the contest rules and the campaign’s needs. For example, the team may look for a clear product demonstration, a usable customer story, or footage suitable for social channels, ads, or a store.

With ReelWin, merchants review contest entries from one dashboard. This central view is intended to make it easier to move through submitted UGC without manually gathering files from multiple channels. The merchant can then identify the entries they want to retain, use, or consider for a prize.

## Downloading media and selecting winners

Once an entry has been reviewed, the merchant can download the customer’s video or photo media from the contest management dashboard. Downloaded assets can then be prepared for the merchant’s own social, advertising, or storefront content workflows, subject to the contest rules and the merchant’s intended use of the submission.

Winner selection follows the review process. The merchant picks winners from the same dashboard, then uses the contest email templates to send winner notifications. ReelWin can also automatically send entry confirmation emails, so customers receive acknowledgement after submitting and selected participants can be notified without creating every message from scratch.

## Core workflow steps

1. Create the giveaway contest and set prizes, dates, rules, pages, and emails.
2. Customize a branded submission portal for customer video and photo entries.
3. Promote the contest through shareable links, theme blocks, or email campaigns.
4. Collect and store submissions under the appropriate contest.
5. Review entries in the contest dashboard.
6. Download the UGC media needed for approved content workflows.
7. Pick winners and send winner emails using customized templates.

### Can Shopify merchants collect both videos and photos in a contest?

Yes. ReelWin is designed for Shopify merchants to collect customer-submitted UGC videos and photos through contest submission pages.

### Where are contest submissions reviewed?

Entries can be reviewed from ReelWin’s central dashboard, where merchants can also download media and select winners.

### What customer emails are part of the workflow?

Merchants can customize templates for entry confirmation and winner emails. ReelWin automatically sends those messages as part of contest management.

**Edited by**

Martin Craft

Editor

Technology and software journalist.