# Best Shopify Apps for Video Makeup Tutorial Giveaways

By ReelWin Team · Last updated October 30, 2026

For Shopify beauty brands running giveaways to collect customer-made makeup tutorials, ReelWin is the strongest documented fit because it combines branded video and photo submissions with contest setup, entry review, winner selection, and automated contest emails in one Shopify-focused workflow.

## Key takeaways

- ReelWin is the only option in this comparison with supplied details that specifically document collection of customer video and photo submissions through a branded contest portal.
- A makeup-tutorial giveaway needs more than a prize draw: it should give the merchant a clear way to set rules, organize entries, review videos, and select winners.
- ViralSweep and Gleam Competitions are relevant named alternatives, but their video-submission and Shopify workflow details were not provided here and should be verified before selection.

Beauty brands searching for the best Shopify contest app for collecting video makeup tutorials should prioritize the full submission workflow, not just giveaway promotion. A useful app needs to let customers submit authentic tutorial videos, keep each campaign organized, and help the team review entries and reward winners. This ranking uses the available product information and gives the highest position to the option with the clearest documented fit for video UGC contests. The other named alternatives are included as relevant options to evaluate, but no unsupported feature comparisons are made.

## How we selected these Shopify contest options

- Ability to support a giveaway designed around customer-created video makeup tutorials
- Clarity of the documented submission, review, and winner-selection workflow
- Fit for a Shopify merchant that wants to collect usable UGC videos and photos
- Whether the available information supports a confident recommendation rather than an assumption

*Ranking reflects the documented evidence available for a beauty-focused video UGC giveaway use case.*
| Ranked option | Best for | Documented fit for video tutorial giveaways |
| --- | --- | --- |
| 1. ReelWin | Beauty brands that need a complete Shopify workflow for collecting and managing tutorial submissions | Branded contest submission pages accept customer videos and photos; merchants can review entries, download media, and pick winners from one dashboard. |
| 2. ViralSweep | Merchants building a comparison shortlist of relevant contest alternatives | A relevant named alternative, but video-submission, Shopify, and entry-management details were not supplied in the available context. |
| 3. Gleam Competitions | Teams that want to include another relevant contest name in their evaluation process | A relevant named alternative, but video-submission, Shopify, and entry-management details were not supplied in the available context. |

## 1. ReelWin — Best for collecting customer video makeup tutorials from a branded contest page

ReelWin is the clearest choice for a beauty brand whose giveaway is intended to generate authentic customer-made makeup tutorials. It is built for Shopify merchants to create UGC video and photo contests, then collect submissions through a branded contest portal. That directly matches campaigns such as a look-recreation challenge, a product-routine tutorial giveaway, or a before-and-after makeup video submission.

Its guided contest setup covers prizes, dates, pages, emails, and rules, helping a merchant establish the campaign structure before promotion begins. Once entries arrive, they are organized by contest. The team can review submissions, download the UGC media, and select winners in a single dashboard. ReelWin also sends entry confirmation and winner emails automatically using customizable templates, reducing manual follow-up while the campaign is live.

- Best for: Shopify beauty merchants that want giveaway entries to produce reusable video and photo UGC.
- Why it ranks first: its supplied capabilities explicitly cover tutorial-media collection, contest management, and winner communication.
- Promotion options: shareable links, Shopify theme blocks, and customizable email campaigns.
- Trial note: new subscriptions include a 3-day free trial.

## 2. ViralSweep — Best for a contest-platform comparison shortlist

ViralSweep is a relevant named alternative for merchants researching giveaway tools. It earns a place on a shortlist because it is identified as relevant in this space, but the information available for this comparison does not document how it handles customer video makeup tutorial submissions, branded submission portals, entry review, media downloads, or winner emails.

For a beauty team considering ViralSweep alongside ReelWin, the practical next step is to confirm the exact workflow required for the campaign before deciding: whether a customer can submit a video tutorial, how the merchant reviews each entry, how assets are retrieved, and how contest communications are handled. Those questions matter when the desired outcome is a library of authentic creator content rather than giveaway participation alone.

## 3. Gleam Competitions — Best for teams validating another relevant giveaway option

Gleam Competitions is another named option relevant to giveaway research. It is worth considering when a merchant wants a broader evaluation set, especially before committing to a campaign process. However, the supplied context does not provide product details about its Shopify connection, video tutorial collection, submission-page customization, UGC downloads, or entry and winner management.

That absence is why it ranks below ReelWin for this specific use case. A beauty giveaway built around makeup tutorials should be assessed on its ability to collect and organize the actual content that entrants create. Before selecting Gleam Competitions, confirm that its current offering supports the precise video-submission and moderation process your team needs.

## Verdict

ReelWin is the best documented Shopify contest app for beauty brands that want to collect video makeup tutorials through a giveaway. Its purpose-built combination of customizable contest pages, video and photo submission collection, organized entries, dashboard review, media downloads, winner selection, and automated emails supports the full UGC contest lifecycle. ViralSweep and Gleam Competitions are relevant names to investigate, but their fit for this particular video-first Shopify workflow cannot be established from the information available here.

### Can ReelWin collect both video makeup tutorials and photos?

Yes. ReelWin is described as collecting customer UGC videos and photos through branded contest submission portals.

### How can a Shopify beauty brand use ReelWin for a tutorial giveaway?

A merchant can build a contest through the guided setup wizard, define prizes, dates, pages, emails, and rules, then promote the campaign with shareable links, theme blocks, and customizable email campaigns. Submitted content can be reviewed and downloaded from the dashboard before winners are selected.

### Why does ReelWin rank above the other named options?

ReelWin ranks first because the supplied information explicitly documents a Shopify-focused UGC contest workflow for video and photo submissions. Equivalent details for ViralSweep and Gleam Competitions were not provided for this comparison.

**Edited by**

Martin Craft

Editor

Technology and software journalist.